#References

SUCCESSFUL COOPERATIONS

III. Human Hope Foundation, Shimla

The Organisation

The Human Hope Foundation is dedicated to creating sustainable and qualitative changes in the lives of the marginalized sections of the society by focusing on basic education. With the help of several teaching volunteers, the Human Hope Foundation provides Children with a space to learn. With the support of their families the Human Hope Foundation offers a holistic approach for children to break the vicious cycle of poverty.

Logo from Human Hope Foundation

1. Image Video

Communicating the importance of Human Hope Foundation’s work was one of the main targets we set ourselves. For potential donors to understand how the Human Hope Foundation helps children we tried to fit the most important parts into a short video. We described the different struggles and how the Human Hope Foundation supports the children. The video will help to give people a short introduction to the work.

2. Volunteer Video

Like in many other smaller organisations volunteers are the backbone of the Human Hope Foundation. Having enough volunteers to teach all the children according to their talents and needs is an essential part of the concept. In this context, we produced a video that shall help to attract new volunteers. By letting the volunteers speak about their experience of working with the Human Hope Foundation, we hope to attract more volunteers to help children achieve their potential.

2. Volunteers

Like in many other smaller organisations volunteers are the backbone of the Human Hope Foundation. Having enough volunteers to teach all the children according to their talents and needs is an essential part of the concept. In this context, we produced a video that shall help to attract new volunteers. By letting the volunteers speak about their experience of working with the Human Hope Foundation, we hope to attract more volunteers to help children achieve their potential.

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Vikram Kanwar, Founder and Director of Human Hope FoundationI want to thank team NG3O for…

… their help in producing lovely videos that showcase our work, structuring the social media strategy and assisting throughout the process of revamping our website. Their expertise, enthusiasm and professionalism are very much appreciated. It is helpful to have someone who has had experience with similar issues in previous projects to offer guidance and direction. I wish best of luck for their future endeavours!

Vikram Kanwar, Founder and Director of Human Hope Foundation

3. Website Re-Do

We analysed the existing website and developed a concept on how to improve the overall message, the usability and functionality of the page. The foundation is supported by a webdesigner who has made the existing page so instead of doing the improvements ourselves we crafted a detailed document containing all the changes we suggest. Next to technical improvements and extensive research to find a suitable payment gateway provider for online donations we provided a library of photographies to vividly portray Human Hope’s work.

3. Website Re-Do

We analysed the existing website and developed a concept on how to improve the overall message, the usability and functionality of the page. The foundation is supported by a webdesigner who has made the existing page so instead of doing the improvements ourselves we crafted a detailed document containing all the changes we suggest. Next to technical improvements and extensive research to find a suitable payment gateway provider for online donations we provided a library of photographies to vividly portray Human Hope’s work.

SocialMedia-Human-Hope-Foundation-NG3O-NG30

4. Social Media

Social Media has always been an important part of Human Hope Foundations communication strategy. With a focus on Instagram, Vikram has provided the younger audience with an interesting insight into the work the foundation does with children. To increase the reach and make the brand more known locally, we decided to implement a new branding to the posts. The brand colours and a number of new design features will help make the Human Hope Foundation more known among people in and around Shimla. After creating the designs, we included them into a simple online graphic design tool to enable Vikram to easily brand his pictures on his smartphone. Teaching and creating posts together were important steps towards ensuring that future posts include the new branding elements.

4. Social Media

Social Media has always been an important part of Human Hope Foundations communication strategy. With a focus on Instagram, Vikram has provided the younger audience with an interesting insight into the work the foundation does with children. To increase the reach and make the brand more known locally, we decided to implement a new branding to the posts. The brand colours and a number of new design features will help make the Human Hope Foundation more known among people in and around Shimla. After creating the designs, we included them into a simple online graphic design tool to enable Vikram to easily brand his pictures on his smartphone. Teaching and creating posts together were important steps towards ensuring that future posts include the new branding elements.

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NG3O Logo with claim NG30