With the majority of SERVE’s funding coming from large organisation, our donor structure analysis concluded that establishing a sustainable donor base is not possible within four weeks. We had to find networks that SERVE can link into to raise additional funds. We discovered large potential in the personal networks of international volunteers / students who come to Sri Lanka to support SERVE. Family and friends will likely follow a volunteers journey and work at SERVE.
Previously SERVE asked the volunteers to bring a small amount to support a project of their choice. The issue with that approach is, that the volunteers are asked to bring a donation along without really understanding the need or cause it supports. The motivation to ask family and friends for additional funds to support SERVE is limited. We postponed the fundraising to a later stage of the volunteers’ stay with two major advantages: Each volunteer can identify a project she really likes and gets to understand how additonal donations increase the change the project drives. And secondly the volunteers will create a Crowdfunding campaign to collect the funds so they will set a target and try their best to reach it. This approach will significantly increase the amount of money that can be raised to support people in need.
We have developed a guideline and provided photos, videos and texts to make the campaigns easy to set up and give a professional look to ensure a successful outcome.